Next Best Experience: The Next Stage In An Analytical Evolution

  • On-demand webinar
We’re living in the age of the customer, so it’s understandable that many companies are striving — and claiming — to be customer obsessed. Yet many still fall short of creating superior customer experiences, even with sophisticated customer analytics in place, because of marketing myopia and internal misalignment. The solution lies in a new customer insights paradigm: the next best experience (NBX).

Watch our on-demand webinar featuring Brandon Purcell, VP, Principal Analyst at Forrester and David Geffen, VP Product Marketing, Glassbox. You'll learn how to use customer insights combined with marketing-focused analytics practices so your organization can truly become customer obsessed and CX led.

Attend this on-demand webinar to learn:
    • What The Next Best Experience (NBX) is and why it’s the paradigm for analytically driven personalization
    • The importance of cross functional collaboration and shared goals
    • The 6 dimensions for advancing your customer analytics maturity model – strategy, structure, process, data, analytics, and tech
Brandon Purcell
VP, Principal Analyst
David Geffen
VP Product Marketing

Watch now

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