Putting Insights and Experimentation at the Heart of Your Digital CX Strategy
- On-demand
Financial institutions are vulnerable to digitally native, customer-centric new entrants. To maintain their competitive edge, established organisations must adopt a test-and-adapt approach using digital experience insights. Digital experience intelligence provides crucial data to make informed decisions and test larger ideas before deployment. By ensuring that every digital decision is well-informed by data, financial institutions can maximise the performance and business impact of their web and mobile channels, while also boosting customer satisfaction and loyalty.
Learn how to:
Learn how to:
- Reduce time to market for new experiences and features
- Use the customer voice to shape your practical approaches
- Use digital insights to shape tests, create dynamic customer engagement and respond to customer needs.
- Influence strategic decisionmakers using CX data
- Harness data to drive experimentation and turn customer insights into action
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Michiel Jansen
Global Conversion Optimisation Lead
ING
Global Conversion Optimisation Lead
ING
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Robert Driver
Principal, Payments and Innovation
UK Finance
Principal, Payments and Innovation
UK Finance
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Greg Dowling
Global Director of Business Insights
Glassbox
Global Director of Business Insights
Glassbox
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