Putting Insights and Experimentation at the Heart of Your Digital CX Strategy

  • On-demand
Financial institutions are vulnerable to digitally native, customer-centric new entrants. To maintain their competitive edge, established organisations must adopt a test-and-adapt approach using digital experience insights. Digital experience intelligence provides crucial data to make informed decisions and test larger ideas before deployment. By ensuring that every digital decision is well-informed by data, financial institutions can maximise the performance and business impact of their web and mobile channels, while also boosting customer satisfaction and loyalty.

Learn how to:
  • Reduce time to market for new experiences and features
  • Use the customer voice to shape your practical approaches
  • Use digital insights to shape tests, create dynamic customer engagement and respond to customer needs.
  • Influence strategic decisionmakers using CX data
  • Harness data to drive experimentation and turn customer insights into action
    Michiel Jansen
    Global Conversion Optimisation Lead
    Robert Driver
    Principal, Payments and Innovation
    UK Finance
    Greg Dowling
    Global Director of Business Insights

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