Identifying the Right Metrics to Deliver Exceptional Digital Experiences

More than 80% of executives say CX is a competitive differentiator—and these days that means digital customer experience (DCX). But your old metrics won’t work for optimizing your web and mobile app experience.

In this research report, CMSWire leverages data and insights collected from over 400 executives through their State of Digital Customer Experience 2021 report to lay out the need for modernizing CX metrics for the digital age.

Read the research to learn:
    • Why most executives say their digital CX analytics tools aren’t working well
    • What digital metrics you should be tracking to assess your DCX
    • What solutions you should consider to improve digital journeys

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