Bridging the Gap: How Technical and CX Teams Collaborate for Digital Experience Excellence

  • On-demand
We’ve all been there: A dip in revenue or conversion on your website or mobile app. You know customers are having frustrations, but your IT team doesn’t have the visibility or resources to investigate the issue for a few days.

With customers increasingly making the shift to digital channels the importance of creating seamless, efficient, and enjoyable online experiences has never been greater. However, achieving this level of excellence requires collaboration between technical teams and CX teams.

In this on-demand webinar, we'll explore why technical teams and CX teams need to work closely together to optimize the digital experience. We'll examine the benefits of collaboration, including increased efficiency, reduced costs, and better customer satisfaction. Join our expert panelists as they share their experiences and insights on how to bridge the gap between technical teams and CX teams.

You'll learn:
  • Practical tips and best practices for fostering collaboration
  • Ways to prioritize digital CX issues based on revenue or business impact
  • What metrics matter: setting up shared metrics/KPIs for digital CX
    Porsche Williams, MBA, CCXP
    Former Sr. Manager, Online CX
    Home Depot
    Debbie Braney
    VP, Marketing
    Dan LaFayette
    Former Director of Product Management

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