Gartner: Market Guide for Web, Product and Digital Analytics Report

Glassbox is listed as a Representative Vendor in the April 2022 Gartner ® Market Guide for Web, Product and Digital Analytics report.

How Gartner defines web, product and digital analytics

    • “Web analytics tools — Specialized analytics tools used to understand and improve the digital CX, attract and retain users, and analyze operations and actions taken across responsive websites and mobile apps.
    • Product analytics tools — Tools and processes used to understand the behavior of users across products or services to inform decisions about how to improve the product experience and increase product engagement.
    • Digital experience analytics tools — Tools that provide diagnostic insights into visitor activity and the CX on responsive web and mobile apps, enabled by advanced analytics and machine learning, session replay and heat map technology.”

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